Storytelling isn’t worth a penny if the people you’re speaking to don’t believe you. You may be the most eloquent speaker of all-time and a master at pontificating your position, but if someone thinks you’re full of it, you’re going nowhere. For me, it isn’t about credibility or trustworthiness, because I have those attributes with my coworkers. Instead, it’s really about knowing what I’m talking about and having the expertise to do my job well. Currently, as Director of Business Development & Real Estate, I have the expertise to command the business development side of the house, but I lack the knowledge in real estate. Expertise takes time to build (Whalen, 2007, p. 124). Although I don’t intend to get my real estate license or become a broker, I know I need to step up my game and take a deeper dive into the subject. Here is how I intend to do that and improve my expertise. I need to take the time to focus and study the subject of real estate a lot more closely than I h...